Online Resources: Restaurant Commando

August 12, 2011


Online resources worth revisiting are worth sharing. Restaurant Commando follows what I consider the second commandment of marketing: create more growth and increase profits (communicate is always the first commandment for me). The site grew out of the collaboration of a restaurant-owner/chef Troy Authement and a business leads wrangler Alex Makarski. (Tony?! Is that your picture in the masthead?)

It is an elegant and straightforward site without clutter navigating users through topics like marketing, VIP Clubs, menu engineering, and reputation management. The commandos offer selective consulting contracts of a year length to start; they are “only interested in what works,” and their approach engages restaurant owners to make the change they want to see happening in their business’ success.

The information posted on social/mobile/local marketing is basic but these trends are growing. I’ll bet grandma’s spoons that Restaurant Commando will up its game on these topics soon!


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