Holiday Recipes (4) Atole/Champurrado @MuyBuenoCooking @lacocinasf Gift Bazaar 12/7

December 1, 2012

Let’s start first with the food in recipes, then explore the intersection of discovery with La Cocina, a Bay Area nonprofit cultivating food entrepreneurs.

champurado

Atole is a traditional masa-based Mexican and Central hot drink. Chocolate atole is known as Champurrado or atole. It is typically accompanied with tamales, and very popular during the Christmas holiday season (Las Posadas).

Atole

Ingredients:

  • 1/3 cup masa harina blended with 1/4 cup warm water in blender
  • 3 cups water
  • 5 tablespoons brown sugar or piloncillo
  • 1 pinch of salt
  • 1/4 teaspoon cinnamon or 1 cinnamon stick
  • 2 teaspoons vanilla or one one vanilla bean

Directions:

Heat all ingredients (except for any toppings you may be using) in a medium saucepan over medium-low heat while stirring. Bring to a simmer and continue to stir frequently for 20-25 minutes until thickened. If used, remove the cinnamon stick and/or vanilla bean. Pour into mugs or thick glasses. Warm fruit puree in a small saucepan and drizzle on top of Atole. Serves 2-3

Champurrado (Mexican Hot Chocolate)

Yield: 6 (4-ounce) servings

Ingredients:

  • 3 cups of water
  • 2 cinnamon sticks
  • 1 anise star
  • ¼ cup masa harina
  • 2 cups milk
  • ½ disk Mexican chocolate, chopped (Abuelita or Ibarra chocolate)
  • 3 ounces piloncillo, chopped or 1/2 cup packed brown sugar

Directions:

In a large saucepan boil water with the two cinnamon sticks and anise star. Remove from the heat, cover and let the cinnamon sticks and anise star steep for about 10 minutes. Remove the cinnamon sticks and anise star, return to low heat and slowly add the masa harina to the warm water, whisking until combined. Add milk, chocolate, and piloncillo.

Heat over medium heat just until boiling; reduce heat. Simmer, uncovered, about 10 minutes or until chocolate is completely melted and sugar is dissolved, whisking occasionally. Serve immediately.

(Thanks to http://www.muybuenocookbook.com)

And here’s the Discovery…

La Cocina, Cultivating Food Entrepreneurs

http://www.lacocinasf.org/

Faces-of-La-Cocina

This holiday, give the gift of food with Holiday Gift Boxes or a gift certificate for classes http://www.lacocinasf.org/classes-workshops/. Your purchase does create opportunity and contribute to the success of local aspiring entrepreneurs in the Bay Area.

Don’t miss December 7, 2012 Holiday Gift Bazaar in Crocker Plaza in Downtown San Francisco (50 Post Street)

http://www.giftbazaarsf.com/welcome.html

 

The mission of La Cocina is to cultivate low-income food entrepreneurs as they formalize and grow their businesses by providing affordable commercial kitchen space, industry-specific technical assistance and access to market and capital opportunities. We focus primarily on women from communities of color and immigrant communities. Our vision is that entrepreneurs will become economically self-sufficient and contribute to a vibrant economy doing what they love to do.

San Francisco’s First Incubator Kitchen

La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent entrepreneurs from creating successful and sustainable small businesses.  By providing shared resources and an array of industry-specific services, business incubators ensure small businesses can succeed. La Cocina follows this model by providing commercial kitchen space and technical assistance focusing on low-income women and immigrant entrepreneurs who are launching, growing and formalizing food businesses.

Breaking Down Barriers

The food industry has a notoriously high cost of entry: the fees for licensed and insured commercial kitchen space, the start-up costs to open a restaurant, the standards set to compete for shelf space at specialty stores and large retailers. Such restrictive barriers to entry often discourage burgeoning food entrepreneurs from launching a business. Those who do, face an uphill battle for success in an overwhelming and incredibly crowded marketplace.

La Cocina provides a platform for these motivated entrepreneurs to hone their skills and successfully transition into the highly regulated and competitive food industry.

The Story of La Cocina

La Cocina (pronounced la co-see-nah, meaning “The Kitchen” in Spanish) was inspired by its current home, San Francisco’s Mission District. (2011 La Cocina 2948 Folsom Street, San Francisco, CA 94110 | 415-824-2729 | info@lacocinasf.org | www.lacocinasf.org) It is located in an ethnically diverse and economically vulnerable neighborhood that thrives in part due to the many small informal businesses that serve the community. As is the case in many cities, food lies at the heart of this community, and you don’t have to look far to find hidden entrepreneurs in the kitchens of many homes.

Recognizing a need to formalize these food businesses and the opportunity created when you turn inconsistent and illegal home restaurants into sustainable legal businesses, organizations like Arriba Juntos, The Women’s Initiative for Self-Employment and The Women’s Foundation of California and one very special and visionary anonymous donor created La Cocina. La Cocina is both the space-a modern building and commercial kitchen that has been featured in Metropolis Magazine—and the program—an innovative business incubator that supports a growing roster of small businesses, including:

www.aliciatamaleslosmayas.com

www.azalinas.com

www.andapiroshki.com

http://biniskitchen.com/

www.chaacmool.com

www.chiefoskitchen.com

www.clairesquares.com

www.deliciosocreperie.com

www.donbugito.com

www.ejisethiopian.com

www.elbuencomersf.com

El Pilipa guadalupe@elpipilasf.com

www.estrellitassnacks.com

hellaveganeats.com

www.jarredsf.com

www.lalunacupcakes.com

www.lalisf.com

www.loscilantroscatering.com

www.loveandhummus.com

www.maitecatering.com

www.minniebells.com

www.saboresdelsursf.com

https://www.facebook.com/SaintandOlive

www.sajenjamu.com

www.saldevidagourmet.com

www.sweetscollections.com

www.tainosprfood.com

http://zellassoulfulkitchen.com/

www.zepedafoods.com

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