Archive for the 'Nutrition' Category

If your kids don’t want broccoli, maybe they’ll want Disney broccoli

October 20, 2016

The magical quality of vegetables or fruit was never made clear to me as a child. They were something we ate as a matter of what we were told to do. Not having sugared cereals in the house as a rule made us less susceptible to the kid-targeted messaging of my youth. Now if Disney had been hawking broccoli to me as a child, I might have grown up vegetarian.

By Abha Bhattarai

The Washington Post October 19, 2016
(featured in Los Angeles Times October 20, 2016)

It’s come to this, America: Disney-branded fruits and vegetables.
Dole Food Co. said Friday it is partnering with Walt Disney Co. to market fresh produce to children nationwide. Characters from Star Wars, Marvel and Pixar films will now help hawk blueberries, bananas and broccoli.
“Disney and Dole have a shared mission of providing high quality produce to help families lead healthier lives,” Josh Silverman, executive vice president of global licensing at Disney, said in a statement.
The companies did not disclose the terms of the deal, nor did they say whether Disney-branded produce will be priced higher than nonbranded fruits and vegetables when they hit grocery shelves next month.

Last year, Burbank-based Disney partnered with Sage Fruit Co. for a similar campaign to promote the movie “Star Wars: The Force Awakens.” Darth Vader helped market bags of apples; Yoda hawked green grapes.
Using well-known characters to sell nutrition is nothing new. Popeye famously persuaded children to eat spinach, and generations have grown up chewing Flintstones vitamins. In the 1990s, hundreds of dairy-mustached celebrities helped revive milk’s popularity with the “Got Milk?” advertising campaign.

“It’s not difficult to slap a character on a food and get kids to love it,” said Rob Frankel, a Los Angeles-based branding expert. “But these days, anybody who tries to sell anything to kids also has to appeal to the parents. This is a way for Disney to prove to Mom and Dad: ‘See? We care about the health of your kids.’”

That’s different from the way items were marketed in the 1970s and ’80s, Frankel said. Back then, advertisers were focused squarely on appealing to children. General Mills, for example, marketed its popular line of sugar-laden cereals with characters such as Franken Berry and Count Chocula, while Pillsbury used cartoon figures Goofy Grape, Lefty Lemonade and Freckle-Faced Strawberry to promote its line of Funny Face powdered drinks.

“It was all about the nag factor,” Frankel said. “If companies sold the kids on it, eventually they’d whine and beg enough that Mom and Dad would buy it.”

But that began to change in the 1990s, he said, as baby boomers took a more hands-on approach to parenting. “All these helicopter parents needed to be told, ‘Mom and Dad, here’s the best thing for your kid,'” Frankel said.

As a result, companies shifted their marketing tactics to appeal to parents. They began adding phrases such as “all natural” and “no sugar” to their labels, and emphasized health-related benefits. Disney’s partnership with Dole — based in Westlake Village — is a step even further in that direction, Frankel said.

“Now they can get you from both sides,” Frankel said. “The kid is happy because it’s got a Disney princess on it, and Mom feels good because she’s buying a vegetable.”

http://www.latimes.com/business/la-fi-disney-dole-20161019-snap-story.html

Slap that Base

January 28, 2016

I’ve never had a practical vegetable soup base recipe in my arsenal of recipes. Not sure why. According to Marisa at Food in Jars, “Now before you start praising me and calling me a genius, I must tell you, the idea behind this soup base is not the work of my personal brilliance. I’ve seen it in many places over the years.”

Disclosure: this recipe is adapted from Heidi Swanson at 101 Cookbooks, who in turn adapted it from Pam Corbin in The River Cottage Preserves Handbook.

Having both parsley and cilantro appeals to me more than having to chose favorites.

Bon Appetit!

Ingredients

  • 3-4 large carrots (a pound or a little more)
  • 4 celery stalks (include leaves if they look good)
  • 8 ounces sea salt
  • 1 large leek (remove the tough green tops)
  • 1 medium yellow onion
  • 1 large bundle cilantro or parsley (include the stems)
  • 4 ounces dried tomatoes (I use my homemade ones, but store bought sun-dried tomatoes work well too)
  • 5-6 large garlic cloves, smashed
  • 1 tablespoon black peppercorns

Instructions

  1. Fit a food processor with an S-shaped chopping blade.
  2. Chop all the vegetables into relatively small chunks (if you have a smallish food processor, you might want to divide the veg into two batches so as not to overtax your processor).
  3. Start with the carrots (densest vegetables first!). Put them into food processor container and pulse until they’re broken down into small bits.
  4. Add the celery and process.
  5. Now add about one-quarter of the salt and process.
  6. Add leeks and onions and process.
  7. Add another quarter of the salt and process.
  8. Add cilantro or parsley and process.
  9. More salt, and process. You may also need to scrape the sides of the processor bowl down at this point.
  10. Finally, add the tomatoes, garlic cloves, and black peppercorns and process.
  11. Then add the rest of the salt and process until it is fully integrated.
  12. The finished base should be relatively uniform in consistency and color.
  13. Pack into jars and refrigerate for up to four months. For longer storage, freeze for up to a year.

Notes

To reconstitute the soup base, use approximately 1 teaspoon per cup of water.

Yield: 7-8 cups

Homemade Vegetable Soup Base

[rede]Sign of the Times

February 27, 2014

Accessing nutrition information has always been a bit of a challenge. Even Burkey Belser who designed the original nutrition label has spoken about the complexity of presenting data which is part scientific and part public policy: “As soon as you make an item on the nutrition label bold, you are venturing into public policy, which was the challenge of the design initially.” (http://www.foodnavigator-usa.com/Regulation/Nutrition-label-update-A-tweak-or-an-overhaul?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright)

Today’s New York Times reports that the time is right for re-design and the public will certainly take notice. With daily media reports on how fat we are as a nation, the use of graphic design to change our behaviors sounds downright propaganda-like. The content of the nutrition label will remain the same, part science and part public policy. But through the magic of typography, the communication about a food’s “value” to the body (consuming the food) will change in very noticeable ways.

Cheers!

Nutrition-Label-RedesignNew F.D.A. Nutrition Labels Would Make ‘Serving Sizes’ Reflect Actual Servings

By SABRINA TAVERNISE FEB. 27, 2014

WASHINGTON — The Food and Drug Administration for the first time in two decades will propose major changes to nutrition labels on food packages, putting calorie counts in large type and adjusting portion sizes to reflect how much Americans actually eat.

It would be the first significant redrawing of the nutrition information on food labels since the federal government started requiring them in the early 1990s. Those labels were based on eating habits and nutrition data from the 1970s and ’80s, before portion sizes expanded significantly, and federal health officials argued that the changes were needed to bring labels into step with the reality of the modern American diet.

“It’s an amazing transformation,” said Dr. Margaret A. Hamburg, commissioner of the F.D.A. “Things like the size of a muffin have changed so dramatically. It is important that the information on the nutrition fact labels reflect the realities in the world today.”

The proposed changes include what experts say will be a particularly controversial item: a separate line for sugars that are manufactured and added to food, substances that many public health experts say have contributed substantially to the obesity problem in this country. The food industry has argued against similar suggestions in the past.

“The changes put added sugars clearly in the cross hairs,” said Dr. David A. Kessler, who was commissioner during the original push for labels in the 1990s. “America has the sweetest diet in the world. You can’t get to be as big as we’ve gotten without added sweeteners.” Millions of Americans pay attention to food labels, and the changes are meant to make them easier to understand — a critical step in an era when more than one-third of adults are obese, public health experts say. The epidemic has caused rates of diabetes to soar, and has increased risks for cancer, heart disease and stroke.

The proposal will be open to public comment for 90 days, and it will take months before any change is made final. In a special concession to industry, the agency is allowing companies two years to put the changes into effect.

The Obama administration will promote the measure in an anniversary event at the White House on Thursday for Michelle Obama’s “Let’s Move” campaign, which aims to reduce obesity in the United States. Dr. Hamburg and Kathleen Sebelius, the health and human services secretary, are expected to be among the participants.

It was not clear how the food industry would react to the proposed changes, which Michael R. Taylor, the agency’s deputy commissioner for foods, estimated would cost about $2 billion to carry out. (He also said the health benefits could eventually be as much as $30 billion.) The Grocery Manufacturers’ Association, an industry group, said, “We look forward to working with the F.D.A. and other stakeholders.” It added, “It is critical that any changes are based on the most current and reliable science.”

Public health experts applauded the proposed changes, which they said were long overdue.

“I really like them. I’m kind of stunned actually,” said Marion Nestle, a professor in the department of nutrition, food studies and public health at New York University. The proposal “emphasizes calories; it’s got added sugars; it fixed the portion-size problem.”

She added, “My prediction is that this will be wildly controversial.”

In all, the agency has proposed changing the serving size in about 17 percent of the approximately 150 categories of packaged food, Dr. Hamburg said. It would also add labels to some foods that were not mainstream in the early 1990s, such as pot stickers, won ton wrappers and sun-dried tomatoes.

Twenty-ounce bottles of soda would be counted as one serving, rather than the 2.5 servings often listed now. And the serving size listed on cartons of ice cream, currently a half-cup, would be increased to one cup.

Continue reading the main story

“Half a cup of ice cream is absurd,” Professor Nestle said. “Unless you go to a really fancy restaurant, you’re lucky to come out under two cups.”

The American Beverage Association said that its members already counted 20-ounce bottles of soda as one serving on the label, a commitment they made several years ago as part of Mrs. Obama’s “Let’s Move” campaign. Tracey A. Halliday, a spokeswoman, said that members also show calorie counts on the front of bottles. An F.D.A. spokeswoman said that the one serving count was not a federal requirement and was practiced by some producers, but not all.

Getting nutrition labels on food packages was a major battle. Dr. Kessler, the F.D.A. commissioner at the time, said the fight went all the way to the Oval Office, where President George Bush sided with the agency in what was considered a major victory for public health. More recent efforts have stalled, he said, including a push to get restaurants and movie theaters to put calorie counts on menus and efforts to put codes on the front of food packages to signal how healthy or harmful a food is.

He called the proposed changes “one of the most important public health upgrades in this decade.”

Other public health officials were skeptical, arguing that too few Americans use nutrition labels for the changes to make much of a difference. Others argued that restaurants, which are a major source of calories for Americans and have increased portion sizes substantially, are the biggest offenders.

“This is a false victory,” said Barry M. Popkin, a health researcher at the University of North Carolina at Chapel Hill, whose project to map what Americans eat has found that the average American consumes 300 calories of added sugars per day. “It will affect just a small segment of consumers who carefully study nutrition fact panels.”

Dr. Hamburg said that the changes were meant to improve “people’s awareness of how much and what they are eating” but could also have a helpful side effect. Detailing calories and portion sizes can be a strong market incentive for food companies to adjust what they put in food, she said. For example, when the agency last tinkered with labels, adding a category for trans fats in 2006, companies soon reduced the amount they added to food.

http://www.nytimes.com/2014/02/27/health/new-fda-nutrition-labels-would-make-serving-sizes-reflect-actual-servings.html?hp&_r=0